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A Case Study of Wefunder: An Incubator-Based Equity Crowdfunding Platform


Wefunder is an online debt and equity crowdfunding platform in the U.S., which was established in Massachusetts in 2011. Wefunder’s entire investment and financing process is carried out online. Wefunder currently only allows qualified investors to invest, but its ultimate vision is to allow investors around the world to participate in investment regardless of how much wealth they have, and it is expected to become the first platform to allow non-qualified investors. In contrast to other equity crowdfunding platforms, Wefunder was financed, established and developed based by a startup incubator, YCombinator. Wefunder launched only one new campaign every week with no financing countdown, and it provided initial audit, and fund custody and management after financing. Wefunder accepts low investment funds, and its individual projects have a US$100 investment minimum. Up to now, 29,908 investors have participated in investments on the platform, completing more than US$18 million in total financing and supporting 20 financing projects, while almost all companies have completed financing within one to two months. How can Wefunder operate and achieve high success rate of financing? And which kind of innovative developing mode can Wefunder have in the future? This article provides answers to these questions.