The development of new technologies represented by artificial intelligence, big data and cloud computing, has set off a wave of digital economy development. The deep integration of science and technology is changing the pattern of the traditional securities industry. There are three stages of digital transformation of securities companies with the goal of moving towards "intelligent" operations and decision-making. On this basis, we can examine the front desks operations of brokerages, investment banking, information technology business, securities, and securities firms to understand how they need to transform around digital content scenarios. The digitalization of brokerage business reflects the combined online, offline, data-driven digital operation model as well as the transformation and upgrading of products and services. The digitalization of investment banking business reflects the choice of path between "big investment bank" and "boutique investment bank", the improvement of investment banks business capacity, and the construction a digital middle office in the investment banking business.
The digitalization of asset management business hinges on the research and development of power-assisted fund collection and wealth management transformation on the capital side, intelligent risk control platform development on the asset side, and on the construction of an asset management system and the exploration of asset securitization. The digitalization of securities research is embodied in the intellectualization of investment and research process and the upgrading of investment and research value chain with intelligent investment and research at its core.
Brokerage businesses can take the development of one-stop comprehensive service brokerage business platforms, data pooling and product management as a starting point.
Investment banking businesses need to upgrade investment banking business management systems to solve the problems existing in personnel management, process management, financial management, project customer maintenance and other areas. Asset management businesses need to change their core model, strengthen business collaboration, and focus on the development and upgrading of asset management system. In securities research, standardization of data management, enhancement of alternative data acquisition, and establishment of proprietary algorithm model and database of data tools are the way forward.
